Back to program

Brand-building experiences in a customer-first world

Keynote – World Class CX

When: Monday kl. 09:40 - 10:10
Language: English

With the confidence that comes with more than a decade of experience and hands-on campaign management, Kremena will be tackling a popular but often misunderstood topic —Building Brand Experiences through Storytelling.

Pointing to campaigns from her work at Reebok and adidas Kremena, will claim that marketers have fallen short in their ability to personalize content experiences.

Data-driven storytelling will inevitably support visually stunning stories but will they cut through the noise online?

Reflecting on the limits of and opportunities presented by data-driven creativity, Kremena’s keynote will lift the veil on "How being a customer-centric & customer-led storyteller will enhance the brand experience”.


Kremena Yordanova

Former Director of Reebok, Reebok, part of Adidas Group

More information