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Story-doing: transforming brands and how doing good is good for business


When: Tuesday kl. 12:30 - 15:40
Language: English

The proposal during this workshop will be to go from storytelling to story-doing: how to do something from the core of the business that can be helpful, provides meaning, solves something, has a good effect on someone’s life and only your brand can sign. And only then talk and tell and how that actually leads to better results.

Workshop leader

Eva Zahrawi Ruiz

Marketing & Brand Director, The 2nd Half

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