Staying relevant in 2024: how to increase customer lifetime value by creating memorable experiences across platforms

Brand Stars

Keynote

Wednesday 11:20 AM - 11:50 AM

Language: English

There is no shortage of ways to connect to customers, with a range of exciting technology and several widely used social media and entertainment platforms, all with their own unique communities.

Learning to effectively leverage these, however, can be expensive and time-consuming, which can be a barrier. In fact, a recent World Federation of Advertisers (WFA) study found that 29 percent of business leaders plan to scale back their marketing and CX budgets in 2024.

In this environment, it is imperative that CX and marketing professionals are making the most out of budget allocation. Leveraging entertainment and social media platforms is an effective way to increase customer lifetime value and inspire loyalty, with 80% consumers saying that they have made a purchase decision based on a social media post.

Perla will explain how to leverage technology to tell stories and boost brand experiences. She will explain how to engage customers, be memorable and stay relevant and personal even during times of economic uncertainty.

About EA

EA is the world leader in digital interactive entertainment. EA delivers games, content and online services to nearly 600 million active gamers and fans around the world. EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, Madden™ NFL, Need for Speed™, Titanfall™ og F1™ - sounds familiar?

Speaker

Perla Bloom

Manager, Global Marketing Strategy, Electronic Arts (EA)

Perla is the Connections/Comms Planning Lead on the Sims at Electronic Arts - creating connected entertainment experiences that spark creativity for the future fans of The Sims.

She co-hosts an Entertainment and Technology podcast, Think Twice, where she interviews movers and shakers in the tech marketing and entertainment industries, to inspire newcomers with their unique and unconventional ways to the top. Perla has experience in a variety of other industries, which she acquired agency side, from FMCG, Financial Services, Telecoms, Luxury, she is always committed to providing fully integrated campaigns, with a focus on innovative digital multi touchpoint experiences.

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