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Beyond personalization: How to harness neuroscience to create serendipity.

The Future of Digital Marketing

When: Monday kl. 12:50 - 13:10
Language: English

Consumers today are spoiled. With the touch of a few buttons, they can listen to any song ever written, watch any movie ever made, read any article ever published, or have any item delivered right to their doorstep. And with hyper-personalized ads, consumers are constantly being presented with new products that seem designed just for them.

In this world of immediate gratification, how can brands create moments of magic? How can they surprise consumers in meaningful ways?


Dr. Matt Johnson

Founder of NeuroScience and Professor, Hult International Business School

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