Aston Martin Lagonda
Aston Martin’s Chief Marketing Officer, Simon Sproule highlighted the way Aston Martin utilizes its rich history and its product’s reputation as key elements of its marketing strategy. Sproule shared the focus the brand takes at telling the best stories and utilizing channels like digital to get those stories out to consumers. Another highlight of the interview was the role data plays in driving marketing decisions. Sproule believes it’s vital for marketers to pay close attention to data analytics.