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The New Era of V-Commerce: What Marketers Need to Know about Alexa, Siri and the AI Revolution


Når: Mandag kl. 16:10 - 16:50
Språk: Engelsk

An estimated 20% of adults in this country now own at least one smart speaker, and eight million of us own three or more. The rate of consumer acceptance of devices including Alexa, Google Home and Siri has been astonishing.

By 2022, it's predicted Americans will be using nearly 900 million voice assistant devices across all platforms - smartphones, tablets, PCs, speakers, TVs and cars - a 95% increase over where we are today. Globally, there will be as many of these devices on the planet as there are people. It took about 30 years for mobile phones to outnumber humans and voice devices will do it in less than half that time.

In this session, you'll learn how voice-driven AI technologies are changing behavior - and what that means, not only for businesses and marketers, but for society as a whole.


Meg Goldthwaite


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