Søren Pedersen

Aviation Director & Partner, Wilke A/S

Søren Pedersen -  DK2018

The retailer journey towards digital retailing at an airport v 2.0

Retailing is undergoing a structural transformation – from analogue to digital retailing. But what happens when you transform a traditional shoppingcenter to a new context in an airport? In this presentation You will learn how the Copenhagen Airport Shopping Center, based on customer insights, has moved from an analogue approach via traditional digital thinking to a new digital approach v. 2.0. You should attend this presentation if you have an interest in retailing, understanding your customers and development of a digital strategy based on customer insights.

Søren Pedersen is a partner in Wilke with more than 35 years of experience in market research and as a marketing advisor to a large number of both Danish and international companies. Marion Lobedanz Witthøfft has a background in market research and has today the responsibility for customer insights, data strategy and commercial digital development at Copenhagen Airports.

Wilke is a Danish research and consultancy company specializing in customer journey mapping and customer experience management.

Copenhagen Airport is among Europe’s largest airports with more than 30 mill. travelers a year. Our ambition is to make Copenhagen Airport the best part of our passengers' journey to their destination.

Hvor: Room 3

Når:Mandag 12:10-12:50


Track:Brands, meet AI

Snakker sammen med:Marion Lobedanz Witthøfft