Workshop
Keynote
Tuesday 09:20 AM - 11:40 AM
Language: Engelsk
What is the Renaissance Marketer™ Mindset?
It’s comprised of 3 pillars:
Why is this mindset important? The world is ever-changing. Technologies are becoming more ubiquitous (look at ChatGPT!) and customers are becoming more discerning. If marketers only have specific skills, not only would time erase their needs but they wouldn’t be able to adapt as well. Those with the Renaissance Marketer Mindset are able to adapt easily to changing times because they’re oftentimes the game-changers and the innovators. Thus, they create new pathways to drive growth.
If you want to guarantee innovation and growth, then you want to unlock your Renaissance Marketer Mindset.
The Workshop is based on Rose’s book – and a copy will be given to each workshop participant.
Head of Lifecycle & Launch Marketing, Prime Video & Amazon Studios
Rose Jia is an award-winning marketing and product leader who currently heads up growth marketing for Amazon’s omnichannel grocery division, including brands like Amazon Fresh. She and her team drive profitable growth through awareness, discovery, conversion, partnerships, and go-to-market initiatives. She is also the creator of the Renaissance Marketer™ Mindset — a new way for marketers to guarantee growth and innovation. Through her tried-and-true ways of tapping into the Renaissance Marketer Mindset, she has been able to leverage her multidisciplinary background, long-term investment thinking, and balance of art/creativity and science/measurement to build patented innovative products and solutions across numerous industries.
Rose Jia, Head of Lifecycle & Launch Marketing, Prime Video & Amazon Studios
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