Mads is responsible for creating and implementing a CRM strategy for Tryg (private line) with main focus on data- and content driven 1:1 campaigns in all channels. Simultaneously grow sales and increase retention rate with campaigns and projects. Prior to Tryg, Mads was Head of Commercial Performance at Falck, and before that he was Commercial Manager at TDC.
Tryg is the largest insurance company in Denmark, and the second largest in the nordic reagion. Every fifth Dane has chosen Tryg.