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What do you expect?

Best of Loyalty

Når: Tirsdag kl. 11:25 - 12:05
Språk: Engelsk

Understanding your Customers needs and wants is key, but don’t forget their expectations! We all expect something in almost every situation. How can we as a company be aware of, act on, and even exceed those expectations? What are the expectations on IKEA? And a challenge – to know this and act on it on a Global level. Ingvar Kamprad used to say “Always put yourself in the customer’s shoes”. How can it be done, and what are IKEA’s important Values and Culture to support doing that? Working with data and insights to be relevant and “always on” to distinguish between Customer Led and IKEA Led actions. Sharing inspiration and examples.


Annika Bülow

Lead, CRM Marketing and Loyalty

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