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Integrated Marketing with the Google Marketing Platform

Marketing Science

Når: Tirsdag kl. 15:50 - 16:30
Språk: Engelsk

Description: Google recently launched the Google Marketing Platform, which is a set of integrated tools from the Google Analytics 360 Suite and DoubleClick. Marketers now have a set of enterprise products that can be used to connect with and measure the entire user journey, as well as be effective and impactful in enabling you to leverage that data.

In this session, we will cover various parts of the Google Marketing Platform and share with you how companies both small and large are utilizing this new solution. Topics covered will include Analytics, Personalization, Ad Integrations, Cloud for Marketing, and Advanced Analysis, Reporting, and Dashboards.


Charles Farina

Director of Growth & Development

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