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The Science of Subscriptions

World Class CX

Når: Mandag kl. 18:40 - 19:20
Språk: Engelsk

Subscription businesses are the way of the future, with consumers offered an ever-increasing amount of subscription options to support their everyday needs. The key to success in this new consumer-marketing model is a finite balance between art and science. Join Jodie as she shares through real life cases studies the journey both News Corp Australia and The Wall Street Journal brands have embarked on to reach a scientific approach to driving subscriptions.

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jodie-osborne

Jodie Osborne

Acquisition Marketing Director

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