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The Managing Magic story

Brand Heroes

Når: Onsdag kl. 14:00 - 14:40
Språk: Engelsk

Great design turns brand visions into compelling experiences that can win customer loyalty.

This explains why companies are increasing their efforts to strengthen design and its impact within their organizations. In her speech, Sonja Schiefer will discuss the challenges companies are facing when trying to elevate design within their organizations. Sharing approaches, strategies and best practices from BMW Group and from projects with clients from other industries, Sonja will illustrate how management and magic must play together to enable lasting experiences that consumers will value.


Sonja Schiefer


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