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Labatt Case Study: Why every marketer should be rushing to test their digital ads

Marketing Science

Når: Tirsdag kl. 11:25 - 12:05
Språk: Engelsk

Labatt (the largest brewer in Canada) is one company that’s way ahead of the curve, understanding the significance of employing a ‘channel first design strategy’ in marketing. They also know the importance of ascertaining customer feedback, creating the right content for the channels that best reach their audiences—existing and new. In this session, Raj Manocha will share how, by testing digital content on Methodify’s automated research platform, Labatt's digital ads have become some of the strongest performing assets across Anheuser-Busch InBev globally.

Anheuser-Busch InBev is the world's largest brewer and is considered one of the largest fast-moving consumer goods companies in the world. Among their brands you will find Labatt, Budweiser, Corona, Stella Artois, Beck's, Hoegaarden, Leffe - and many, many more.

Foredragsholder

Raj Manocha

President

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