Know your customers to win their heart
Best of Loyalty
Når: Tirsdag kl. 16:45 -
Amazon is coming to an already aggressive market, making the need to create stronger relationship with customers towards the brand even more important.
In Boozt we believe that the best way for us to do that is becoming more relevant today than we were yesterday. To do so, we believe that exploring the endless opportunities within the customer journey to identify new touchpoints, finding the right channels, using customer centred & 1:1 personalization to tailor the content and listening to your customers are a key to engage your base and take the customer experience to the next level. We think we have entered in a new era where we need to focus on the individual to win the crowd, because customer loyalty is not just about exploiting similarities but embracing differences too.
Javier is sharing his experience in this presentation.