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Infinite Campaigns Forever


Når: Mandag kl. 17:00 - 17:40
Språk: Engelsk

This talk takes a deep dive into the death of A/B testing at Understood.org, a non-profit focused on improving the lives of young people with learning differences. This new campaign modeling platform allows every campaign to be a champion, and every campaign begets... another campaign... and every campaign runs forever. Modeling complex behavior at the campaign level enables perpetually targeting for the who, when, what and how. Model logic yields driver/suppressor profiles for responders and non-responders.

Understood is a free, comprehensive online resource for parents of kids with learning and attention issues that provides clear answers, simple tools and ongoing support. They believe that with the right support, parents can help children unlock their strengths so they can thrive in school and in life.


Haftan Eckholdt

Chief Data Officer

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