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Oxfam case study: Go Multichannel... or Go Home


Når: Mandag kl. 16:10 - 16:50
Språk: Engelsk

James Sutton will talk us through how to make the shift from a product push approach to an audience pull approach. How to use insight & analytics to shape your engagement and channel plans. A test plan which says you should test, then test it again, then again, then again. How to reach the masses, then have one to one conversations with them, serving content which entertains and inspires. What it means to plan like a sat nav with a Google like algorithm and how Oxfam has taken this approach to their summer activity across, digital, festivals, and shops. Products are no longer used in isolation but instead the organisation focuses on finding those emotive triggers to get their audience to know, think feel and do.



James Sutton

Audience Planner

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