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How brands are using internet of things to achieve competitive advantage

The Future

Når: Tirsdag kl. 15:50 - 16:30
Språk: Svensk

Marketing is changing because consumer’s behaviours are changing. Technology innovation create new ways for brands to establish loyalty and consumer insights.

  • How are brands using internet of things to achieve competitive advantage?

  • How can the marketing role embrace tech innovation to create new added values for the end consumer?

Foredragsholder

Markus Wulff 

Founder & CEO

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