Happy customers? Focus on the Jobs To Be Done
Når: Tirsdag kl. 15:30 -
Winning the hearts and minds of your customer starts with knowing the customers’ ‘Jobs To Be Done’. After this workshop you will always see your customers’ point of view, how they make their choices and why they choose for you. We will introduce marketing professionals to the key points of the book ‘Customer Loyalty in a Digital Age’ (‘Trouwe klanten bestaan wél’, Van Duuren Media 2019).
In this workshop you will work with the tools of design thinking, the concepts of content marketing, and the Jobs To Be Done innovation framework. The goal: creating real solutions for your customers’ real problems. As a brand owner and marketer you get crystal clear insights. You are able to prioritise your budgets and platforms. A focus on the customers Jobs To Be Done delivers loyal customers. The ultimate goal is a close relationship of your customers with your brand: Customer Friendship.
The Job Canvas, a methode which we have been using in digital projects for the past 6 years, helps multidisciplinary teams delivering real value for their customers. It can also be described as the perfect sprint 0 – it provides the groundwork for prioritising the backlog in agile development cycles.
What you’ll learn
- How to prioritise - agile development for customer value
- The power of design - thinking, content marketing & innovation
- A new perspective - on adding value for your customer.