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From storytelling to story-doing

Marketing Science

Når: Tirsdag kl. 16:45 - 17:25
Språk: Engelsk

All companies have stories to tell. An ambition, an idea, a purpose, a brand message, unfortunately often only seen from the perspective of the corporation. We build campaigns to tell what we believe the end audience “should” hear from us. The proposal here is to turn it around and challenge ourselves. During this session we will have a look at how to do something which provides meaning, which solves something, which helps someone, which gives purpose to what we offer and only when you have done that, then talk and tell.


Eva Zahrawi Ruiz

Brand and Marketing Director, Executive coach, Inspirational speaker

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