Sara Riis Carstensen

Global Director of Brand Development, LEGO Group, UK

Sara Riis Carstensen -  DK2018

Brand Building. Brick by Brick

When Sara began working for LEGO there was not a strategy or a dedicated department working on the brand, so she had to start from scratch. She is responsible for driving the toy company's successful brand positioning across Europe, the US and Asia. A dedicated brand strategy and its successful implementation, has made LEGO one of the most recognizable brands around the globe.

With the energy, excitement and passion for branding and marketing, Sara makes it easy for audiences to share her passion. Inspiring, insightful and fast paced she shares expert knowledge and experience.

Hvor: Main Stage

Når:Mandag 12:10-12:50

Språk:Engelsk

Track:Cases