Director of Customer Lifecycle and Analytics, The North Face, USA
At The North Face we make purpose build apparel and equipment for living a life of outdoor exploration. As we look to encourage repeat shopping behavior we realized the key to buying more outdoor gear is the need to use more outdoor gear. By focusing on the activity and not the product The North Face is building a customer journey with experience at the center. Join Ian Dewar to learn how The North Face uses permission based customer data at each step in the customer journey to encourage customer to do more not just buy more.
The North Face® fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.
Hvor: Room 3