Ankur Prasad

Head of Marketing, Amazon Appstore at Amazon, USA

Ankur Prasad -  DK2018

Driving Growth and Engagement through Triggers and Rewards Programs

The mobile engagement market is expected to grow from $4.5B in 2017 to $38.7B by 2023. It is no longer enough to invest to just acquire users. It is just as, if not more important to build programs and experiences to keep your customers engaged with your mobile app or game. Join Amazon's Ankur Prasad, Head of Marketing from Amazon Appstore, and learn how their team has successfully driven user growth and engagement through triggers and rewards program. You will hear about industry best practices and how to use the latest developments in tools and automation to build long lasting relationships with your customers.

You will learn how Amazon Appstore has successfully driven user growth and engagement through triggers and reward programs. You will hear about industry best practices and how to use the latest developments in tools and automation to build long lasting relationships with your customers.

Ankur has over ten years of experience in the mobile industry. He and his team manage the Amazon Appstore’s user growth, engagement and retention efforts. In his previous role, he led developer outreach for the Amazon Appstore and was instrumental in growing the Appstore from 20,000 to 400,000 apps. While at Microsoft, he helped launch the Windows 8, Phone and Azure platforms in the U.S.

Hvor: Main Stage

Når:Onsdag 10:00-10:45

Språk:Engelsk

Track:Digital Winners