Pelle Backmann


Pelle spent the last 4 years transforming the way Swedbank communicate with customers; going from what the bank want to say, to what customers want to know.Earlier in his career, Pelle was over 16 years with Nordea, Country Marketing Director Sweden being one of his roles.

About Swedbank

Since 1820 Swedbank has been the bank for the many households and businesses. With 7.4 million private customers and more than 600,000 corporate and organisational customers, Swedbank have a leading position in Sweden, Estonia, Latvia and Lithuania.


Going from what we want to say, to what customers want to know

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