Nicolas Daude-Lagrave


Nicolas is Group lead for Digital, e-Commerce, Omnichannel, e-Retail and Media performance worldwide at Balenciaga. In this role, he defines and leads the e-Commerce & Merchandising strategy worldwide, and also Marketing digital strategy worldwide.

Earlier in his career, Nicolas was with Lacoste, as Group E-Retail Director, and prior to this he worked many years for Amazon in different roles, one of them was as Head of Marketing and Social Media at Amazon France.

About Balenciaga

Founded by Cristóbal Balenciaga in 1917, the iconic French fashion house defined the concept of modernity and elegance through the mastery of techniques and the use of innovative fabrics.


Digital Marketing and CRM strategy for Luxury brands

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