Lars Silberbauer

The Olympics

Lars Silberbauer is the Global head of Digital Engagement and Brand for the Olympics. Since joining in 2021, Lars has overseen the delivery of the International Olympic Committee’s new people-first brand strategy across brand, marketing, social, partnerships, including two back to back Olympic Games – Tokyo 2020 and Beijing 2022.

Previous to this, Lars was a Senior VP at Viacom Digital Studios, focusing on driving digital for MTV brands. Lars also spent seven years as global director of social media and digital at LEGO, where he built the toy company’s direct digital communication channels from the ground up.


Leading the evolution of the Olympic brand

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