Lars came from the role of leading the Brand, Marketing and Digital teams at the Olympics (IOC). He is also former SVP of MTV Digital Studios and Global Senior Director et LEGO, known for leading digital transformations for world-renowned brands. From marketing and branding, to content creation and data, Lars enables organizations to connect with consumers across social, video, and digital channels on an international scale.
During his tenure with LEGO, Lars revolutionized the company’s digital footprint, transforming a brand that had no social media or YouTube presence into one of the world’s most impactful digital leaders, with more than 12 million fans on Facebook and an average of 1 billion annual views on YouTube. Continuing on his path to success, Lars was subsequently recruited by Viacom in 2018 to serve as the SVP of MTV Digital Studios where he is currently focused on growing MTV’s momentum through digital and social channels to increase engagement with the 18 to 34 year old demographic.
Colleagues and industry giants alike consider Lars as one of the world’s leading thought-leaders for all things digital and social. Aside from leading traditional companies through rapid digital transformations, Lars is known for building powerhouse digital teams by empowering his employees to build their competencies and take action. Spanning his career, Lars has led organizations in excess of 100 people spanning North America, Europe, and Asia.