Lars leads the Nordic team at Snap Inc, tasked with the mission to transform Nordic advertisers through Augmented Reality. With his extensive experience, Lars Bo is passionate about what AR can do for business, e.g. by making the mobile the new fitting room, virtual try-ons prove to drive down return rates by 70%. Prior to joining Snap Inc. Lars Bo was at Dentsu where he held the role of CEO across 20 markets covering the Nordics, Benelux, Central and Eastern European countries and at Parken Sport & Entertainment as the Director where he was responsible for Parken and all the commercial matters related to F.C. Copenhagen.