In Vodafone, Emma is responsible for Ecommerce metrics, such as conversion, revenue and retention journey optimisation. As part of the Strategy and Transformation team, she guides, supports and collaborate with the source markets such as UK, Italy, Germany and the Netherlands.

Emma was earlier responsible for leading all aspects of the retention strategy and loyalty for Ideal Shopping Direct and Thomas Cook.

About Vodafone

Vodafone Group is a British multinational telecommunications company. It operates services in Asia, Africa, Europe, and Oceania. Vodafone owns and operates networks in 22 countries, with partner networks in 48 further countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate clients in 150 countries.