Bianca specializes in leading brands through untapped territories. She is passionate about using the power of innovation and technology to help build brands. In her current role at Heineken, she focuses on creating hybrid experiences that push party culture forward while driving meaningful consumer connections. She has helped the brand become synonymous with the world of party through the exploration of new media channels, platforms, and never-before-seen experiences. She has worked with a variety of well-established and new brands in the food and beverage industry, in companies like Danone and Heineken, building winning portfolios and opening new categories. In her spare time, she likes to ski, party, do yoga, travel, and rollerblade.

About Heineken

Heineken is a Dutch brewing company founded in 1864 by Gerard Adriaan Heineken. It is one of the largest beer companies in the world, operating in more than 190 countries. In addition to the flagship Heineken brand, the company offers a wide range of other brands, including Desperados, Amstel, Sol, Tiger, Birra Moretti, Dos Equis, Newcastle Brown Ale, and Strongbow cider. Each of these brands has its own unique flavor and style, and together provide a diverse portfolio of beverages for consumers around the world. Heineken is committed to sustainability, with a focus on reducing its environmental impact and promoting responsible drinking.