Anja Domres


Anja is Head of Research at eBay in Germany, and she leads qualitative and quantitative research projects to enable insight led brand and business decisions both on a strategic as well as on an operational level. In one of her previous roles, she led the Net Promoter Score program for eBay in Europe and helped to establish best practice standards all the way from measurement to reporting and insight to action. Throughout her career Anja always acted as a change agent for customer centricity and has been setting up programs to help tell the story behind the data and create more customer empathy. Always on the lookout for even better ways to do that she has started to leverage Virtual Reality to enable a new level of customer immersion and collaboration.

Prior to eBay Anja worked 9 years in the financial service industry. She consulted, trained, and certified over 10 Allianz entities in Europe, South and North America to apply customer focus tools such as NPS and Complaint Management. Furthermore, she established a global governance structure and expert exchange for customer focus tools to help create a consistent customer experience.

Anja is co-leading women@ebay and an active supporter of Diversity, Equity & Inclusion. She holds a master’s degree in psychology, is a certified business and VR coach and proud mom of a 3-year-old girl.

About eBay

eBay is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2021, eBay enabled over $87 billion of gross merchandise volume. Germany represents one of the 3 biggest markets for eBay. For more information about the company visit www.ebayinc.com.


Boosting customer centricity by creating customer empathy and understanding with out-of-the-box ideas

More information