Amit Shah have spent the last decade working his way up the ranks at 1-800-Flowers.com. He is now at the forefront of an ongoing transformation in the way that the iconic retail brand engages with its customers, as their to become chief marketing officer.
He has led the company further down the path of digital innovation while strengthening the brand’s emotional bonds with consumers through personalized, one-to-one interactions at scale.
His major accomplishments include a slew of new e-commerce partnerships and a revamped mobile website that features an improved overall customer experience. Shah was awarded CMO of the Year 2019 in USA.
1-800-Flowers.com, Inc. is a floral and gourmet foods gift retailer and distribution company in the United States. It was one of the first retailers to use a 24/7 toll-free telephone number, then the Internet, and then conversational commerce via chat/chatbots for direct sales to consumers.