Relationships are everywhere. And for brands, relationships are fragile and complex. Each experience builds on the next with the potential to boost or destroy customer affinity. In modern marketing, brand is experience, and experience is brand. 

In this session, you’ll hear about how brand strategy is the foundation for deeper customer relationships. The sesion will cover:

• Why CRM is essential in your brand’s perception
• The expanding role of branding and content strategy in digital experience
• Real life examples of how digital experience propels brand trust and affinity