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Web Analytics: The Good, The Bad and The Ugly

Keynote - Brand Heroes

When: Wednesday kl. 09:50 - 10:30
Language: English

  • Lessons in building a successful measurement organization. A successful (and relatable) case study will bring the audience deeper into how individual decisions actually combined in unexpected and challenging ways.

  • All of the cases are inspired from real decisions we faced here at Google, highlighting how gaps in processes can still challenge companies with the best people and tools.

  • Each insight is paired with a practical takeaway that can be applied at the organizational level going forward.

Speaker

Neil Hoyne

Neil Hoyne

Chief Measurement Evangelist

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