Web Analytics: The Good, The Bad and The Ugly
Keynote - Brand Heroes
When: Wednesday kl. 09:50 -
Lessons in building a successful measurement organization. A successful (and relatable) case study will bring the audience deeper into how individual decisions actually combined in unexpected and challenging ways.
All of the cases are inspired from real decisions we faced here at Google, highlighting how gaps in processes can still challenge companies with the best people and tools.
Each insight is paired with a practical takeaway that can be applied at the organizational level going forward.