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The ethical marketer

Keynote – Brand Stars

When: Wednesday kl. 10:00 - 10:30
Language: English

Marketing has the power to influence culture and society at large. As we balance competing demands on us as individuals and as marketing leaders, what choices can we make to use Marketing as a force for good?

  • Reflect on the impact of Marketing on society and people’s wellbeing
  • See examples of brands that use Marketing as a force for good
  • How can your leadership transform Marketing from the inside out?


Shareen Bodha

Vice President Marketing – formerly Head of Marketing & Propositions, Road (Formerly Shell Recharge)

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