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Stand Out From The Crowd & Cut-Through With Dynamic, Fresh & Relevant Content That Fuels Increased Email Engagement

The Future of Digital Marketing

When: Tuesday kl. 09:20 - 09:40
Language: English

  • The power of the crowd! Keep up with the viral content which isn’t driven by businesses to examine exactly what catchy, appetising and impactful content customers of today want tomorrow

  • ‘Surprise and delight’ or ‘points make prizes’ – nurture customer relations within your content to retain loyal customers and dramatically improve sale conversions

  • Segment and tailor your audience to guarantee that the right content with the right relevancy is delivered across the board to increase engagement

  • Focus attention on the accessibility of your content, how does your email look on a phone in dark mode? And is your content and language clear enough for transcribing services to read aloud to name?

  • What is the most engaging piece of your content? The email, video, gifs… discover creative, meaningful and engaging email formats and templates certain to capture attention

Speaker

Mina Bastawros

VP Creative & Digital Marketing, Airbus

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