Back to program

 Ready to create a customer-centric masterpiece?

Marketing Trends

When: Monday kl. 13:35 - 13:55
Language: English

Do you want to know what your customers really want at every engagement by deepening your understanding, respecting their data privacy, and fueling experiences with relevance and personalization.

  • How to push permission-based, accurate customer data to your marketing and other engagement systems
  • Why you need to address the privacy vs. Personalization trade-off
  • How to execute on customer data to drive revenue growth


Kristin Eriksen

Customer Experience Solution Sales, SAP

More information

Martin Broman

Senior Solution Advisor, SAP

More information