Hear their Head of Customer Insight & Analytics Fredrik Sterner Cederlöf speak about the drivers behind an excellent customer experience and how to use data to improve and design for future demands. Polestar is measuring loyalty and use AI in daily work to harness customer data and drive change. Polestar utilization of ChatGPT 4 and machine learning for customer feedback, along with a method of measuring the experience and drive insight to actions, remains relevant and presents an untapped opportunity for numerous organizations.