Piloting a much-loved brand through crisis into opportunity
Keynote – World Class CX
When: Monday kl. 10:25 -
This session will show how Lonely Planet moves from deep emotional connection with one audience to engagement with new ones, viewed through the events of the past two years, with a focus on applicable lessons and suggestions for brand marketers.
The session will talk about:
- Approaching rebranding as Lonely Planet approaches its 50th anniversary
- The role of content, images and social media strategy
- Re-inventing customer communication and engagement strategies to drive acquisition