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Piloting a much-loved brand through crisis into opportunity

Keynote – World Class CX

When: Monday kl. 10:25 - 10:55
Language: English

This session will show how Lonely Planet moves from deep emotional connection with one audience to engagement with new ones, viewed through the events of the past two years, with a focus on applicable lessons and suggestions for brand marketers.

The session will talk about:

  • Approaching rebranding as Lonely Planet approaches its 50th anniversary
  • The role of content, images and social media strategy
  • Re-inventing customer communication and engagement strategies to drive acquisition


Tom Hall

Tom Hall

Vice President, Lonely Planet

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