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Personalizing User Experiences: Beyond AB Testing

The Future

When: Tuesday kl. 13:40 - 14:20
Language: English

Zillow is using contextual bandits to efficiently and dynamically serve every user with the landing page they are most likely to engage with. In this talk, you’ll hear about what personalization problems Zillow is trying to solve with bandits and how they’ve been used in industry by companies like Yahoo, Amazon, and Netflix. You’ll hear about:

  • The pitfalls of building a system like this one, and the tests, metrics and solutions that helped Zillow avoid them
  • A case study example with specifics of how Zillow trained their machine learned model including the tools and the customer data they used
  • The results they achieved


Aaron Wroblewski

Aaron Wroblewski

Artificial Intelligence Engineering Manager

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