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Personalization and data driven marketing

Keynote - World Class Cases

When: Monday kl. 13:10 - 13:50
Language: English

Nuno uses his passion for technology to drive incremental business value. He has helped Calvin Klein and Adidas to embrace a data-driven, consumer-centric approach to their operations. He brings a wealth of experience and will adress:

  • Building compelling narratives on how consumer-centricity can unlock business growth

  • Selecting and enabling the right platforms to help businesses achieve reach, engagement and conversion

  • Helping organizations get the most out of their marketing efforts (including tech-investments)

In his role at Calvin Klein, Nuno leads CRM, loyalty, consumer insights & analytics, Omni media, personalization and content optimization.

Speaker

Nuno Pedro

EVP Global Marketing Technology

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