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People may come to your site but will they take action

Keynote - World Class Cases

When: Monday kl. 13:10 - 13:50
Language: English

This session will challenge marketers to not only understand how to create a great website experience, but build it in a way that motivates people to take the action you want them to.

After this session, you’ll be able to:

  • Develop a construct of idea planning and execution of your website design
  • Think outside of the box in the ways that your customer data is gathered and used
  • Better understand why you should continue to test and iterate different designs, even with good results
  • Determine which customers to target and how to drive additional value for them


Mike Nelson

Global Director of Growth & Partnerships

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