Rasmus' presentation is not only about brand building but will also give you key insights into why you might be thinking creativity wrong on Facebook and Instagram. How do you create advertising that people remember and how do you use Facebook and Instagram not only create sales here and now, but also to build a brand over time?

• Learn what is myths and what is facts when it comes to creatives on Facebook and Instagram
• Understand how you build campaigns around people’s behavior
• Get a solid framework for creating advertising campaigns for Instagram and Facebook