Back to program

Macro- and Micro Influencer-Marketing for the luxury brand Gaggenau - Best Practices

Keynote - World Class Cases

When: Monday kl. 14:00 - 14:40
Language: English

For a luxury brand, social media advertising is not just about platform choices or communication policies. It is about recognizing the value of connected consumers and building brand strategies to include them. Gaggenau tailored its strategy to suit the needs of its audience.

  • How the brand works with Macro and Micro-influencers within their marketing strategies
  • Appeal to the right audiences by choosing influencers based on their interests and demographics
  • Best practices for Macro- and Micro-Influencer campaigns


Joerg Schudrowitz

Joerg Schudrowitz

Digital Innovation Manager

More information