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Leveraging technologies to improve customer experience

Keynote – World Class CX

When: Monday kl. 15:25 - 15:55
Language: English

How can a brand leverage technologies to enhance its consumer experience whilst growing its business?

In this talk, we will see how McDonald’s Switzerland leveraged different types of mobile technologies and techniques to address identified consumers’ needs and enhance its CX before, during and after restaurant visits. 

From gaming to convenience, we will see how digital tools can significantly contribute to business growth.


David Smadja

Head of Planning & Customer Engagement, McDonalds

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