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Leveraging Data-Centric Personalisation Strategies in the Customer Welcome Journey

Keynote – Masters of Personalization

When: Tuesday kl. 11:00 - 11:40
Language: English

  • Leverage available data to connect with customers on their own terms, where they are and when it’s convenient for them, enhancing the customer welcome journey.
  • Craft individualized experiences tailored to each customer by harnessing the power of data.
  • Optimise and analyse existing data to create an effective personalization strategy, taking an omni-channel approach for better results in the customer welcome journey.


Amanda Ramsahai

Customer Engagement Manager, DFDS

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