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Leading the evolution of the Olympic brand

Keynote

When: Tuesday kl. 08:30 - 09:10
Language: English

  • Get the inside story of the world’s biggest sportsevent
  • Learn how the most digitally engaged Olympic Games ever was created
  • Takeaways from how the Olympic brand became people-centric

Speaker

Lars Silberbauer

Head of Brand, Marketing & Digital, The Olympics

More information