Innovation of Play – Building a Playful Culture
Keynote - Brand Heroes
When: Wednesday kl. 12:50 -
Previously as Head of The LEGO Group’s Emerging Platforms & Partnerships team as part of the Digital Consumer Engagement division, James Poulter pursued new technologies, platforms, and partners to build digital consumer engagement with LEGO customers, shoppers and consumers on a global basis.
- Voice-First interfaces and Conversational Artificial Intelligence have the power to make the way we experience the internet and the content on it more human, empathetic and healthier for everyone.
- Voice User Experience includes design and strategy to help companies embody their brand and give their customers a better experience
- new technologies, platforms and partners was pursued to build digital consumer engagement with LEGO customers, shoppers and consumers on a global basis.
James is an experienced marketer and communications professional with over 10 years of experience. He previously was the Head of Social Media for LEGO’s social network for Kids, LEGO Life – which launched globally in 2017 and has since grown to over 2m active users regularly posting their content to the world’s first global and safe social network for kids.
As well as devising and developing social features such as LEGO Life’s emoji keyboard, custom characters, and moderation systems, James oversaw the launch of LEGO’s global partnership with GIPHY leading the LEGO channel to accrue over 1 Billion GIF views in its first year.