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How we found out who our best donors are

Best of Loyalty

When: Tuesday kl. 13:40 - 14:20
Language: Swedish

3 years ago I got the question “Who are your best donor” and I didn’t have a good answer.

  • join our journey in the creation of our first CRM and Loyalty Strategy that started with that question.
  • get a glimpse of the answer to who at Médecins Sans Frontières Sweden, best donors are from a data- and value driven point of view.
  • And how we used this insight to create better results


Anders Halleløv

Anna Ehnlund Martinussen

CRM & Loyalty Strategist

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