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How to disrupt the market: transforming your brand strategy

Keynote – Brand Heroes

When: Wednesday kl. 09:50 - 10:30
Language: English

  • How to re-connecting with lost customers & empower them
  • How to overcome restricted budgets for enhanced marketing innovation
  • Big vs Small agency support & ROI
  • Tactics of how to gain awareness against your competitors

Synchronization of multiple functions and disciplines to maximize the impact each program delivers on the marketing calendar, with oversight over all consumer touch points to ensure delivery of critical sales objectives and consistency with the tonality and personality of the brand to the consumer.


Soco Núñez de Cela

Soco Núñez de Cela

Brand and Communications Director, Burger King

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