How Estée Lauder is rethinking consumer engagement to drive innovation
Keynote - World Class CX
When: Monday kl. 10:10 -
How Estée Lauder focus on consumer insight is boosting innovation and the consumer experience both online and offline.
Earlier on, Samantha worked 4 years for Ralph Lauren as Vice President, Global Digital Experiences (Head of Product, Program Management, Experience Design)
She positioned the company for stronger revenue growth and operating efficiency by creating the first integrated global digital product initiative roadmap and spearheaded the development and delivery of new revenue-driving customer experience functionality and innovation, including the design and development of the company’s first omnichannel technology platform that enabled the company to be more nimble and innovative with customers.